Following a raucous headline slot at Oppikoppi Odyssey this past August, P.H.Fat have released the new music video for their monster single ‘Lights Out’ featuring the explosive and insanely talented Jungfreud (aka Nonku).
The track which premiered on 5FM’s Fresh Drive managed to beat out electronic music giant Skrillex for “Hottest New Track Of The Week” on the station's #NewFavourite slot. Aside from 5FM, 'Lights Out' received play listing from twelve additional radio stations across South Africa including YFM and Good Hope FM and is without question the biggest, most successful production by the electronic rap duo to date.
The ‘Lights Out’ video is a production from Enigma Ace Films and award winning director Ryan Kruger. Upon release of the video, P.H.Fat blogged the following message to fans in an open letter:
Watch P.H.Fat's 'Lights Out' video.
Pulse Radio cornered P.H.Fat’s Smooth Mike to catch up and pick his brain about touring abroad, free music, favorite stuff and more. Check it!
How would you describe your sound to an unknowing, ignorant or unenlightened but potential fan? We make rap music that you can party to. Not party like, "techno music" party. More like the “Holy-Shit!-There-are-holes-in-the-floorboards-and-a-guy-sleeping-on-the-speaker-stack!-What-the-hell-did-PHFat-just-do!?!” kinda party.
What were the most memorable moments of your tour down under? We played a show in Brisbane and at the end of the show a bunch of people rushed the stage and started wiling out hard. Somebody almost pulled some speakers over. The whole place was bouncing. It was fucking awesome.
Was this the first time you’ve embarked on a tour to perform outside of SA? Experience any nightmare travel moments, dodgy gigs, crazy obsessed fans or the like? Dish the dirt please! Yeah this was our first time touring internationally as P.H.Fat. There was this group of dudes who we made homies with who were like flying between cities to catch us at all of our shows. One girl even flew in from Adelaide. It was so rad. We couldn’t believe it. We stayed everywhere from people’s couches to fancy hotels. We even stayed in a flat above the biggest studio complex in the southern hemisphere and got to hear ‘Lights Out’ on a $50 000 pair of studio speakers! That said, the 40 hours of travel to get home almost killed us.
Now that you’re seasoned global touring artists are there any invaluable tips and/or advice accumulated from your travels and performances abroad that you’d wished you’d known prior to and would like to share with aspiring SA artists? Nothing is more valuable than actual human connection with real human beings. You just have to go over there and make sure you meet people. Not on some hustle and network shit. With some actual real life quality humans who you enjoy being around and shit.
Can you explain your reasoning behind the decision to release your music free of charge to fans? Is this something you are committed to adhering to indefinitely? At the moment it’s just the best way we have found ensures our music gets to as many people as possible. We don’t particularly enjoy the thought of most deals that come through record labels. Most of them are retarded and offer basically nothing in terms of returns and less than nothing in terms of ownership. We make our music from scratch ourselves. Why would we want to give away the rights to some label? The less separation there is between our music and our listener’s ears the better.
To what extent has it been challenging for you to stick to your music released for free vision, fund the creation of your art, commit to high standards of creativity and quality in audio and video and still make ends meet? Is “very challenging” a good answer? We’ll never complain about it though. We get to wake up and think “How can I further my rap career today?” which is not something a lot of people get the opportunity to do. We’ve never been short on ambitious thoughts. When we told all of our friends that we wanted to be rappers they laughed at us.
Tell us about the new album currently in production. Any snippets, tidbits, collaborations or developments you can share with adoring fans? Ha! Nothing yet folks. It’s all too early to speak about.
Name your current favorite local and international electronic act or artist. We don’t have any favorites. At the moment, locally, we’ve been listening to a lot of Christian Tiger School. And internationally Childish Gambino’s album ‘Because The Internet’ caught us off guard big time. It’s a really dope album.
Do you prefer producing or performing? You can only pick one. They are the same thing!
Your social media poison? Facebook, Twitter or Instagram? Vleisbrook and Insta.
What, aside from making and performing music, are your other favorite activities? Skateboarding down mountain passes, surfing in weird places with nobody else around, reading books and keeping it real.
Connect with P.H.FAT via these links:
P.H.FAT Official Website
P.H.FAT on Facebook
P.H.FAT on Twitter
P.H.FAT on Soundcloud
P.H.FAT YouTube Channel
TAKE NOTE!
P.H.FAT will be performing in Johannesburg on Friday 26th September at: WE ARE THE NOISE.
Click below to purchase pre-sale tickets.