Just ahead of the launch of one of Ibiza’s biggest and best fiestas The Revolution: The Party Unites, Carl Cox’s label Intec Digital, hosted a label night of its own in the shape of Pure Intec. More often than not, one off parties running just before the season really gets going can be a bit lackluster, however Pure Intec, featuring Jon Rundell, Ben Sims, Marco Bailey and Pirupa, went off more than anyone could have imagined.
The success of the night was, in part, thanks to the Carl Cox PR team who are notorious for being one of the best teams on the island. In the days before the event, members scoured every corner of the island, spreading the word about the party to anyone they could flag down until the wee hours of the morning only to return to the Space office the next day after a much-appreciated kip to do it all over again. And the work paid off in full. Watching their dedicated work is nothing short of inspiring, partly because of all the labor involved, but in much richer terms, because of the total dedication they have to the task at hand, derived from the fullest belief in what they’re doing. Each day, the mantra seemed to be, “trust us, it’s gonna kick off, the music will be top notch, and people will be talking about this one for the rest of the summer.”
Pirupa warmed things up in the Main Terrace earlier on with bumping and groovy house and techno – throwing in a cheeky and dark new edit of his ‘Party Non Stop,’ the anthem of last summer – while the terrace started to pack out. Occasional glances at the ever growing crowd and queue outside started to bring (sl anxious), smiles to the PR team’s faces, as they watched the fruits of their labor start to pay off. And by the time Jon Rundell took to the decks, things were in proper full swing. Hands were up, fists were pumping, and wide grins adorned the faces of every clubber in sight, the Pure Intec logo beaming on stone wall as the state of the art projector moved it seamlessly with Jon’s selection of solid techno and house.
Over in the Sunset Terrace, Cirque De La Nuit kept the vibe chilled and groovy with a perfect selection of house – melodic, funky and cool. It was the picture perfect zone to kick back, do the techno shuffle, and relax with a smoke only to then head back into the din to hear Jon throwing down an edit of Inner City’s ‘Good Life,’ undoubtedly getting the best reaction from the crowd all night.
Around 2:30 Jon Rundell took the inside terrace to the next level, playing some roaring deep tech that took everyone on an hour long journey. It was almost like being on safari with jungle sounds rattling the FunktionOne sound system. The dance floor had a rocky feel just like the walls as three simultaneous tracks kept every clubber on their toes for the duration. 
Intec Digital favorite Marco Bailey took over in the Main Terrace at 3am, continuing the theme of top quality techno and house, unleashed from the very first beat. Holding back nothing, midway through his set, Marco pulled off a move I thought long forgotten, with a perfectly timed, controlled and volumed record spinback as the beat dropped, a throwback to earlier days before the digital DJ revolution delivered a dazzling array of effects to anyone with a few hundred euro in their pocket. Even as a fairly seasoned Ibiza clubbing vet, my jaw hit the floor, and as if controlled by some external forces my hands shot into the air.
The energy was perfectly curated over the course of the night, reaching fever pitch when it was time for Ben Sims to get behind the decks. Usually reserved for straight, narrow, fast paced techno, Ben’s productions on heavy hitting imprints like Drumcode showcase a more bouncy, snare heavy, rhythmic side to the genre. Sims saw his opportunity to unleash his skills, and took it, smashing the terrace to bits. His set sent everyone home thinking only of two things – what an (somewhat unexpectedly) amazing time they had, and how quickly they could rest their weary bodies after a night of sheer, unadulterated dancing.
Listen to Jon Rundell and Marco Bailey on Pulse Radio.