An aspiring film director in college, Detroit native Aaron Kulik intended to move to LA after graduation. A week later, an epic closing set from Richie Hawtin at the Movement Festival altered everything, and sent him going down a different path entirely. He likens discovering electronic music to “stumbling on a hidden trail most people will walk right by.” But unlike most people, Aaron didn't walk right by. On the contrary, he fell about as far down the rabbit hole as one can go. He stayed in Detroit, where he became immersed in its rich underground culture, and set out to make his own contributions to the wonderfully weird world he was now a part of. With a profound passion for the music, Aaron gives a face to the sounds of our scene, turning the parties he performs at into next level multi-sensory experiences.
He has performed visuals for everyone from Dan Bell to Bruno Pronsato to Ricardo Villalobos, and is currently working with Seth Troxler. He's been melting faces at Movement with his psychedelic and emotive imagery since 2008, and added Wavefront to his impressive roster last year, performing on the Visionquest and Crew Love stages on Saturday and Sunday, respectively. We talked to the veritably talented VJ about his favorite electronic musicians, where he finds the inspiration for his work, and what he hopes to convey with his visuals.
How did you first get into the electronic music scene? I went to school at the College for Creative Studies in Detroit for video production, but when I started CCS I had absolutely no clue that I would be doing what I'm doing now. When I was there I had this mindset that I couldn't wait to leave Detroit. All I wanted to do was move to L.A. and be a movie director.
About a week after I graduated from CCS that all changed. A very close friend of mine encouraged me to come out to the Movement festival. It was actually the first year that Paxahau had taken over, which I didn't know at the time. I had never been to the festival before, and my general impression of electronic music was that it's not real music. On the last day Richie Hawtin closed out the main stage, and it completely blew my mind. The whole experience really made me stop in my tracks and reconsider leaving Detroit and moving to California. So I found a job and stayed to figure out what I wanted to do.
After that, I realized I needed to start going out and meeting people. So that's what I did. I started going out to parties by myself and, simply put, just kind of fell in to it. And I finally felt like I belonged. Like these are my people. I never could have imagined that going to that festival would legitimately change my life, but it did.
How did that turn into what you're doing now? At first it was just going out, having a good time, partying and meeting people. The very first video flier I ever created was for Proper Modulation in March 2007 with Seth Troxler, Shaun Reeves and Miss Fitz. I brought a video camera to the party and just started shooting. It allowed me a chance to actually be a part of the scene I loved so much. So all of 2007 I was going to parties and doing that. I'd set up the camera, shoot a little video, dance, shoot a little more. I didn't want to interfere and I understood the ethos of what we were trying to do in terms of hosting a dark party. But that kind of got me started.
In terms of live performance, it started in 2008. My very first gig was a party at Old Miami with Ryan Elliott, Seth Troxler and some others that March. It's a big step when you transition from just hanging out and shooting video to doing something live. I remember rendering and getting clips ready the night of the party. I brought my whole setup, my computer and everything, but of course I wasn't ready. It was fun, but it takes time. So the first gig didn't go very well, but that was the beginning.
When did it become something you were seriously pursuing? I went to Miami for Winter Music Conference a month or so after that. I did a party there and started realizing hey, this is kind of a blast! Generally speaking though, it was just a fun side thing for about five years. It's only in the last year that I've realized I really want to do this. I can't express enough in words how much this music means to me. It moves me deeply. Since my talent is filmmaking, that's how I am able to contribute to the scene. It became about trying to communicate what's going on in my crazy brain into some kind of video that can take the party to another level.
Who are some of the electronic musicians that have been especially influential for you? What first got me into the music was minimal, so definitely Richie Hawtin and all the M_nus stuff. That was really popular in the underground back in 2006. But then it got to a point where you were seeing a lot of sub par minimal tracks, kind of like how deep house is getting now, and I really wasn't feeling it.
Around that time, a dear friend of mine, Eric Spleece, gave me a CD compilation he had made of Moodymann tracks. I'll never forget putting it on for the first time in my car leaving an afterparty. It started with Sweet Yesterday by Moodymann and Pitch Black City. It is one of my all-time favorite tracks, and I remember listening to it that first time and thinking 'Wait a minute! There's more than one genre!?' That was my introduction to house music, and it started my love affair with the genre. So Moodymann is a huge influence for me.
What I'm really into now is what Seth Troxler calls 'underground pop.' It's a mixture of all the elements I love about electronic music: dark, weird, sexy, with a little bit of vocals. To that end, a favorite right now would be anything that Life & Death puts out. I cannot praise that label enough. I love their pop sensibility.
One of my all-time favorite artists has been Kalabrese, an unbelievably talented guy from Switzerland. I'm currently working with Seth and I love what him and the rest of the Visionquest crew are doing. Generally speaking, I like vocals, emotion and a mixture of song-writing in my electronic music.
Who are some visual artists you are inspired by? I really love surrealism, so definitely Salvador Dali, Alex Grey and Max Ernst. Anything with that other-worldly, spiritual realm I can try and recreate. I love detail in paintings. What I'm more inspired by is art and culture in general. There's classical music, jazz, architecture. All these things that make me want to celebrate what it is to be human, and yet at the same time with that little twist, that bend towards the weird.
What is the ultimate goal in terms of what you're trying to convey with your visuals? I want the visuals to go with the mood and the theme of the night, and I definitely don't want to dictate what the music means to you or how you view the music. As you watch my visuals while dancing, or maybe sitting down and taking a break, I want them to evoke a wide range of emotions. They're meant to make you feel everything from introspective to happy to sexual, and to make you think about mortality and what it is to be human.
I incorporate a lot of space imagery, cultures, and different civilizations into my work, because I want to celebrate humanity. As dark and screwed up as it may be at times, it's also amazing. I want to take the experience of hearing this music, which already invokes an array of emotions and takes the listener to these other worldly places in their mind, and push it over the edge with my imagery.
What specific things do you draw inspiration from, and include in your work, in order to elicit those responses? For starters, outer space and any other human being on the planet. I am unbelievably fascinated with people, nature and the universe. Those are never ending sources of inspiration. Women (laughs). I want to celebrate eroticism and sexuality. Not surface level sex, but that deep connection humans can feel towards one another.
I also get a lot of inspiration out of the whole 60's movement. I always feel if I could have been born in another time and place it would be 1964 San Francisco, during the Haight-Ashbury scene, but before it got to be a circus. When you had Ken Kesey and the merry pranksters out shooting film and projecting images.
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What equipment do you use to create your visuals? It started off with a program called Final Cut Pro. It's an editing program that has been the standard for many years. It's what I learned in college, and for years I used it for everything. It was only about 2010 that I started teaching myself a program called After Effects, which allows you to do far more complex compositing and animations. I started realizing how much more control I have over my final product, and now I make about 90% of my work with it. I'll start, for example, with a Salvador Dali painting. I'll cut it up and take other elements, things that I've shot or that I'll sample, and I'll recreate a composition, kind of in the same way a producer will take samples from different tracks and jumble them up and make something new out of them. That's generally how I create the visuals, and that's where the work is really put in, in making the videos.
The live aspect is a program called VDMX. I've been using it since about 2008, and I can't stress enough how awesome it is. It is everything I want a program to be. VDMX allows me to take all the different videos I've created over the years and mix them, again, kind of as if they were records. I feel like a lot of other visual artists use many of the effects within the program. For me, though, those effects come across as cheesy, and just not what I'm going for. So a lot of the work is put into making individual videos. And then I know the videos well enough that I can adjust the color and slowly fade in from one to the other when I'm doing it live.
When someone hires you to do their visuals, what's your process? Do they usually give you some sort of direction, or just know what your aesthetic is and trust you to bring something quality to the event? I'd say probably 80-90% of my gigs have been 'Hey, do you want to do visuals?' I say sure, and I show up with my computer without really speaking to the DJ beforehand and just do my thing. It's fun, but over the years I've been longing for collaboration and an opportunity to work with the producers and DJs that I love to actually make something together.
As proud as I am of my work and of my live sets, when you work with someone to intentionally plan something together, it's always going to be better. To that end, just last year I started creating visuals for Seth Troxler to tour with, and it's given me a taste of what I want to keep doing. I remember asking him what he wanted when I first started working with him. He said he wanted “something with space and horses.” It got me running, and I just started making stuff with space and horses. Having a little bit of guidance is always helpful as an artist. You don't want someone to be overbearing, but having some parameters is good, and has proven to be really beneficial for me.
What have been some of your favorite gigs over the years? I got to perform visuals for Dan Bell's Accelerate party in 2008 with him, Sammy D, Cassy, just all these rock stars on the bill. I ended up setting up above the DJ booth and played visuals until eight in the morning. That was definitely one of my most enjoyable experiences.
There was this venue called the Compound in San Francisco that was amazing. It was this little sound studio that could fit about 150 people. It was a 360 degree audio experience, and I had screens on all four walls for 360 degree visuals. That was really cool.
Finally, Movement 2011, when Ricardo Villalobos played the Main Stage. I got to perform for that and everything went perfectly. I just had an amazing connection with the music and was really proud of my set.
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What are you working on at the moment? In addition to a new set of tour visuals I'm making for Seth, I'm very excited to be collaborating with Kenny Dixon Jr. (aka Moodymann)! I'm making a music video for his track 'Freeki Mutha Fucka.' I mean, talk about coming full circle. His music has been so meaningful to me, so to get the chance to work with him is a dream come true. There are a couple other collaborations in the pipelines, as well, but I'm not ready to name them publicly at this time.
While he can't share any of his current videos just yet, Aaron sent us a few stills to give you a taste of what he's working on! Check them out below, and view more of his videos here.
Connect with Koolik Visuals on Facebook here.
Listen to Seth Troxler on Pulse Radio