Look out Grammys, there's a new music awards show in the works dedicated solely to electronic dance music. The as yet unnamed awards show, which will launch in 2014, is the result of a partnership between Electric Daisy Carnival organisers Insomniac and Dick Clark Productions - the company responsible for producing shows such as the Golden Globe Awards, the American Music Awards, the Academy of Country Music Awards and So You Think You Can Dance for worldwide television audiences.
The announcement for the new venture was made during yesterday's EDMbiz conference held at The Cosmopolitan of Las Vegas, revealing the inaugural show will launch in Sin City during Electric Daisy Carnival week in 2014 with "an energy-filled event that will honor the most creative minds in dance music."
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, Founder and CEO of Insomniac.
“I'm confident that our partnership [with Dick Clark Productions] will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans."
Further details surrounding the announcement will be revealed in the coming months. This new venture is yet another example of how much dance music is blowing up in America at present. Get your popcorn ready, Pulsers - this is goiing to be some entertaining viewing.