Lately it seems that everybody reckons that they have what it takes to host the best events in town, today everybody wants to be a promoter whereas not too long ago everybody wanted to be a DJ. A plethora of parties have been popping up all over the country all with a stream of internationals and local acts. Some of these parties are really good and some leave much to be desired. Although growth in the market is good but at times it seems that we are sacrificing quality for quantity.
Since we are regarded as the nation that consumes the largest of amount of electronic music, international acts arrive here with expectations of packed dance floors and hordes of adoring fans. However the current crop of new age promoters often get it wrong, either through bad marketing or sour organisation. There are however those who do it right, those artists and promoters who have a clear and cut vision, individuals whose aim is not just to make money but to host events and gigs that are of a high standard, events that start a movement and lend to the growth of the industry.Tehcnically House is one movement striving to be this kind of revolution, It is run by a host of highly acclaimed DJs and musos, people that have been in the game and ooze years of experience.
Technically House will feature Berlin based producer and DJ Chris Lattner for its first offering .Chris Lattner needs no introduction, he is the gatekeeper of underground music and the depth of his music has been known drown whales, his driving baselines, melodic keys are constantly pushing the norms of deep house and underground music. Chris is one of the most revered producers out there and has released on labels such as Poker Flat, NRK and Moon Habour recordings. Anything that he puts out is instantly devoured by the musical masses and Technically house have plans to offer an experience that will enthuse any music lover, the event will include street art exhibitions and a line up that will surely leave long lasting memories.
Technically house will announce a few more international artist toward the end of the year but as things stand, we are in for a treat. Events such as Technically house arrive at a time when we need more good quality events that raise the bar of the South African market.