South Africa is at times run by large fat cat labels who monopolize the industry with their large bank accounts and obscene campaigns, this climate makes it hard for small independent labels to thrive and grow, however there are those that do thrive and do grow. Do it Now records is one of them, started by 2lani The warrior this small independent label has grown into a formidable force, a force that at times has stood toe to toe with labels such as SoulCandi.
Do It Now Recordings was established on the principle of having a recording label that will go to greater lengths to achieve its goals in music. Deeply inspired by the soulful sounds of house music, Do It Now Recordings does not compromise. The label has worked with the likes of Fish Go Deep, Stephanie Cooke, Johnny Montanna and many others. The label represents and truly South African and global perspective in music. This weekend Do It now Recordings will host its label showcase at Truth in Johannesburg, the line up is billed with top acts from around the country. Truth will be bare witness to some of Do It Now’s best acts and DJs the likes of Reezo Hassan, Brian Blaq, Whitey D’vine and label owner 2lani the Warrior will be spinning a selection of the finest music available upstairs at Truth.
The showcase comes after the success of Do It Now’s latest compilations mixed by Already Mixed and Deep House Monster, which were mixed by 2lani and Whitey D’vine respectively.