Okay, where do I start without catapulting myself into the antagonistic reply that I have for Tiger Tiger and their nationwide competition they’re running!?
I’ll try to remain the messenger boy in this instance (too late, I know), and lend you in the direction of what Kyle Brinkmann AKA Das Kapital said, and is now doing, and ultimately calling out for as much support as he can get on this issue. Read further.
Kyle wrote:“On the 10th of March 2014, I was on Facebook when a notification came up; showing someone on my friends list was attending a party called “TIGER TIGER BOOBJOB GIVEAWAY”.
Kyle clicked through to the event to see what it was about as this wasn’t the first time he had seen such a party being held by the venues across the country. Kyle goes on to say that the concept of the event is best described by the write-up that Tiger Tiger wrote themselves. Read below.
Tiger Tiger ran the same event last year and yes you guessed it, received a considerable amount of negative feedback, yet, they continue to promote this campaign and have scooped up a sponsorship for the competition from, this time, not the easiest guess considering what they normally stand for – Strawberry Lips.
Kyle wrote:“Last year, this event had a lot of negative feedback online, as you can imagine, but what pushed me over the edge this time around was not only the fact that the franchise did it all again, but this time with the sponsorship of alcohol brand Strawberry Lips – a drink aimed exclusively at a female market.
I don’t feel very comfortable acting as a spokesperson for feminism, but I was outraged at the idea that a PARTY could somehow offer women an opportunity to “better” themselves with surgery, with the endorsement of a brand (Strawberry Lips) that has in the past said to stand for the strength, integrity and artistry of women AS THEY ARE (if their campaigns and prior events are anything to go by).”
Kyle continues to demonstrate his disdain in Tiger Tiger's competition while mentioning how disgusting it is that a nightclub and alcohol brand can support such a cause, let alone run a competition whereby winners of the comp will win the opportunity to get their breast done!?
“National Cleavage Day” is a Wonderbra campaign started in 2002, celebrated in April, described in the Independent Online as “a day for women to realise that their cleavage is something unique and that they should be proud of it,” - Public relations correspondent Anita Meiring.
Kyle carries on and raises a few warranted questions. Read further:
Kyle wrote:“How does a breast augmentation celebrate the uniqueness, or the ability of a woman to be proud of herself? It explicitly implies something to be ashamed of or fix; as if the differences in a woman’s body shapes to others, are not to be valued!?”
Another very, very good question would be:
Kyle wrote:“Why are the two brands using their position to give breast augmentation surgeries to people that, probably do not need them, and that, according to their theme and what it stands for, should be celebrating themselves the way they are?”
Another valid point. Perhaps the brands will be able to answer these questions and perhaps change the focus of the competition to that of a cause that is genuinely for those who truly need it. Sadly, in one way or another you know someone directly or indirectly, that has been affected by breast cancer, so Kyle, and us here at Pulse urge you to get involved what Kyle has kicked off. Read all below:
Kyle wrote:“I’ve also had direct contact with and interest from Noelene Kotschan from The Pink Drive, an organization heavily involved in breast cancer treatment, with special attention paid to their mobile mammography units used for breast cancer screening, education and awareness within underprivileged communities.
In light of this, I have launched The Kyle Brinkmann South African National Cleavage Day Breast Cancers Survivors Project, in partnership with The Pink Drive.
Kyle Brinkmann (Das Kapital) South African National Cleavage Day
Thus far I’ve had just over R20 000 pledged pre-launch, as well as Fiction nightclub in Cape Town offering R2500 and use of the venue for a charity show. All the proceeds of donations and any events we do will go directly towards the costs of reconstructive surgery for those breast cancer survivors without the means – no administrative fees shall be taken.
I shall continue pushing this across the country, so that annually, as this ‘National Cleavage Day’ rolls around, we will be able to provide more such surgeries. This is an issue close to my heart, and my wish is that likeminded people get involved with it. I truly hope both the Tiger Tiger franchise and Strawberry Lips understand where I am coming from, and would really appreciate if they could join in helping people truly in need.”
Get involved. Follow Kyle Brinkmann AKA Das Kapital here for updates:
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