In just a few weeks, the Futuristic Polar Bears have gone from relative unknowns to being championed by Hardwell as one of the scene’s most exciting producers. They’re the name behind one of this year’s biggest tracks – the Beatport #1 “Back To Earth” – and a part of the Revealed Records family with a place on their stage at the legendary Creamfields Festival. And now, as they release their second single of the year, “Tomorrow Is Now,” on John Dahlback’s Mutants Records, we take a closer look at who these Futuristic Polar Bears really are.
When you’ve got Hardwell, one of the world’s most well known DJs, singing your praises to his legion of fans and dropping your track in front of a 60,000-person strong crowd at TomorrowWorld, it’s safe to say you’re doing something right. With “Back To Earth” left as one of the last few tracks to be tagged with the mysterious “ID” label from Hardwell’s now infamous TomorrowWorld 2013 set, the Polar Bears were left sitting on a secret for what surely was the most frustrating few months of their lives.
Skip forward to March 2014, and the Futuristic Polar Bears are now instead sitting on their first Beatport number one, which held the top spot for a week and remained in the top 10 for a further 3 weeks, and have just released their second single of the year, “Tomorrow Is Now.” But despite their apparent overnight success, the Futuristic Polar Bears didn’t spring up from nowhere; they’ve been honing their craft for several years now, working tirelessly in the studio in order to refine a sound that has, unsurprisingly and rightfully, got them noticed by those at the very top.
The Polar Bears have been a solid production force since their conception in 2010. Comprising of Luke, Rhys and Fran, who between them have every area of the music industry covered – from being a classically trained musician, to production, DJing and management. Their eclectic mix of skills and experience has no doubt helped them focus their talents and develop the Futuristic Polar Bears as the musical powerhouse they’ve become today.
“Having three of us really helps. There’s always so much to do – we all have our individual roles to play and its great knowing you have complete trust in the team to get the job done.”
It’s this dedication to the job that has seen them playing huge sell-out shows in India, Russia and Thailand, and hitting the top 20 on the US Billboard Dance Chart with Radio 1’s Danny Howard.
A quick glance through their back catalogue shows a solid collection of releases on labels such as Provoke, Perfecto and Strictly Rhythm, and with DJ support from the likes of Fatboy Slim, Thomas Gold and Radio 1’s Danny Howard, it's clear that the trio’s success has been quietly bubbling for a while now. Though the Polar Bears took a step back sometime last year in order to create a new game plan for themselves and push forwards for a particular goal.
“Last summer we changed our ethos slightly. Instead of aiming for labels, we decided to look at what the big artists would play, and having always loved Hardwell’s sound, we thought ‘let’s target Hardwell.’ We wanted to make something everybody would play, and so ‘Back to Earth’ was born.”
And what next?
“More of everything! We’re working on some amazing remixes, we’ve got some really cool collabs in the pipeline, including another track with Danny Howard, and we’re really looking forward to touring the world again this year!”
Catch the guys at the Revealed stage at this year’s Creamfields alongside Hardwell and W&W.
To buy "Tomorrow Is Now": http://www.beatport.com/release/tomorrow-is-now/1247659
For more:
www.facebook.com/futuristicpolarbears
www.twitter.com/polarbearmusic1
www.youtube.com/futuristicpolarbears
www.polarbearmusic.co.uk
www.soundcloud.com/futuristicpolarbears