SFX Entertainment is continuing to increase its dominance over electronic music culture with the acquisition of three more major companies – Chicago-based promoters React Presents, responsible for Spring Awakening Music Festival, Summer Set Music & Camping Festival, and North Coast Music Festival; ticketing service Clubtix, which tickets for React Present’s events; and West Loop Management, owner of Chicago venue The Mid.
SFX CEO and Chairman Robert Sillerman made a statement about the company’s decision to purchase these Midwestern institutions. “React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our US repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents, and Life in Color, and is further bolstered by a new formed marketing and content partnership with Clear Channel Media and Entertainment.”
“React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.”
Last year alone, React Presents held over 200 events in Illinois, Wisconsin, and Michigan with over 375,000 guests in total.