We all know that going out to a club to see your favourite artist is more than just a sonic experience. Well-timed lights act to throttle you further into the sounds coming from finely tuned speakers, while you quench your thirst with a refreshing beverage. And now, DJs may have another weapon in their arsenal - smell. It's a powerful sense that can unleash a torrent of memories. Will gloomy, warehouse driven techno sets be coated with the smell of rain soaked alleys? Roses and meadows wafting around anthemic trance? Who knows? But we're excited. Check out the short teaser from Heineken and decide for yourself if smell is really a good thing to add to a DJs set.