Will.i.am is hardly seen as a trusted source of opinion on dance music culture - but that hasnt stopped him speaking out against Las Vegas' burgeoning EDM music 'industry'.
In an interview analytical culture magazine The New Yorker - a 6 page investigation on whether the EDM industry can overtake gambling at the US 'vice city' - Will claims the scene "shouldn’t even call it dance music; they should call it look-at-the-DJ-and-get-drunk music".
He then goes on to further berate DJ culture, claiming "A hit in DJ land is how much alcohol is bought”, commenting that the high profile club XS that he occasionally headlines earns more than 80% of its revenue from alcohol sales before going on to define his own version of DJ, distancing himself from the culture, saying it's merely “putting your music on the internet for free and promoters flying you out to DJ and paying you three million bucks a year.” He goes on to joke "They shouldn’t even call it dance music; they should call it look-at-the-DJ-and-get-drunk music.”
He's hardly flavour of the month in the EDM world (aftr being found to rip off Arty for track Rebound); but he does also have a point, critiquing dance music as it becomes a main attraction for corporate backing in a city where money and greed are king.
You can hear more of Will's golden opinions in the video above.