Put away your phone and stop relying on low-quality YouTube videos to remember a show! The new Lively app allows concert goers to instantly relive the action of a great show while compensating artists at the same time. The app, from a Seattle startup, provides a platform for artists to record high-quality audio and video from a live show. Fans download the free app on their iOS and Android devices and can choose to pay either $4.99 for an audio recording of the show or $9.99 for both audio and video.
The artists themselves are given the majority of this income - 30% of the revenue goes to the Apple or Android app stores and the remaining profit is split into 70% for the artist and 30% for the company. The app has received support from members of performing rights organizations in hopes that it will curb illegal downloading and help to further monetize live performances. The company provides the necessary software and technology artists need to record their shows. See how it works here:
Today, Lively has announced that it has received $500,000 from investors. Founder and CEO Dean Graziano stated, "Lively is about helping artists connect with fans in a whole new way . . . Attending a concert is a one-of-a-kind experience. We want to let fans take the memories of live shows home with them, and provide a way for new fans to experience shows they haven't yet attended. The fact that we have such strong financial backing shows the momentum behind this idea, and we can't wait to bring more artists and fans on bored."