Like many of her contemporaries, it was a trip to Ibiza in 2005 that changed Laura Jones' life. We'll let her tell the story herself, though for the sake of introductions, Jones now finds herself on the other side of the dancefloor these days, spinning house music to crowds at DC10 and Richie Hawtin's ENTER party at Space. She has also made her foray into the production world, releasing cuts on esteemed imprints Crosstown Rebels and Visionquest.
On her way to Australia for the Listen Out tour next month, we took the opportunity to chat with Jones about how her career came to be and her current life as a touring DJ.
Pulse: Your recent set at ENTER. was broadcast live on Livebeats. Do you find it adds pressure or changes the experience of playing an event in any way knowing it's being filmed and broadcast live? Laura Jones: A little bit, yeah. It may be controversial to say but i'm not the biggest fan of streaming really. It's a bit 'Big Brother' like and definitely adds this layer of pressure that wouldn't be there say, if you didn't know it was going on. There has to be a difference in how you perform with that presence than if the camera wasn't there. But it's now the hot thing so people at home can be involved. Thursday the feedback was super, super positive so don't think it was the end of the world then. But there have definitely been times where I've felt it wasn't necessary. Different strokes for different folks.
Is it asking a bit much on streaming by thinking they're getting the whole experience without actually being there? That's the other thing. Something on a stream at home when you're just sitting around can sound a certain way. If you're not in the crowd and on the dance floor and in the whole experience you're not going to grasp why the DJ has chosen to drop a certain track and it sometimes at home or on laptop speakers can sound really flat, whereas in the club on that sound system it can be really great and really big. I've seen some streams recently of real inspirations of mine over the years and sets just sound pretty flat where in reality I know it wouldn't have seemed like that being there in reality. This one was nice in that they were fairly discrete and they had the sounds in the crowd there as well so you could feel like you were there a bit more.
Was this the first time you'd played ENTER, for Richie Hawtin? Yes, that's the first time I've played for Richie. It was a real pleasure to be a part of it all really. It was 2005 when it all began for me and I was in Ibiza and It was around that time when MINUS' minimal techno and that sound was becoming really big. So seven or eight years on to be a part of Richie's new night and concept is a huge honour. It's been pretty successful and now in it's second season it's really getting momentum.
Have you spent much time in Ibiza outside of this? So far I've been playing at DC10 for Circoloco in Ibiza which is another real honour. I've also got a date coming up at Ushuaia in a couple of weeks. I've got a lot of friends that are doing seasons this year that were doing them back in '05 when I was, so I try to get to Ibiza a bit before or stay a bit after the gigs to be able to catch up with people and enjoy Ibiza. I love it there.
You said before that it all began for you in Ibiza, and that's where you decided to take on DJing. Tell us more. Well in 2005 I had just finished studying a business and Spanish degree in Leeds where I'm from and went with my sister and another friend to Ibiza for a short trip and then flew back to Leeds and kind of went, "What are we doing back here? We've just graduated, the world's our oyster." So we went back over...and it was a bit of a whim as by this point it was June which is a bit late if you want to work a season - you really have to get over there in May. So we were lucky and we pretty much walked into a couple of PR, sort of promo jobs. I was working for Cafe Mambo. And from there we really got the Ibiza experience. Going to DC10 for Circoloco pretty much every week then on to Amnesia on a Monday night. It was all about Monday. Seeing the likes of Richie, Magda, Villalobos, it totally blew my mind like nothing I'd ever experienced. I'd only been the one time before in 2004 for a quick holiday.
Growing up I've sort of gone through phases of loving pretty much every sort of music there is to like. I can't really pinpoint a particular moment where the penny just dropped but it was definitely the experience of that season. If anything sticks out I remember watching Tania Vulcano on the Terrace of DC10 for Circoloco and thought, "I want to do this. I want to be up there." Then being out there, that whole experience just built and built and built. I went home around October and just spent thousands and thousands of pounds on equipment. Like 5000 pounds of equipment on finance [laughs]. Bearing in mind this is straight out of uni already being up to my ears in student debt. I just didn't care about the debt or cost I was that serious about it. I really wanted to give it a proper go.
How have you found the journey from spectator to headliner? You've moved up the ranks pretty quickly recently - is the hard work paying off? It's happened pretty quickly, I mean it's almost to the day now that i've been able to do this full time for two years now. I left my marketing job August the 9th, 2011. In that period of 2005 - 2011, I graduated and went from doing this part time job for this gambling company and they asked me to go full time and it was just around the time of finishing the season and it suited me well to jump into work and start paying off this DJ equipment I'd just bought. I also took myself off to do a few crash courses in DJing and mixing. Because I'd been with the company for a while I managed to wangle a Tuesday - Saturday working week.
So music college would be the Monday, then Monday night I'd travel down to East London to go to this new night Damian Lazarus was doing at TBAR once a month. Then I'd go back to work, go out Saturday night, then Sunday could be mixing or after partying. It all sort of fitted in. I was just sort of in the background teaching myself to mix. Then I managed to get a residency at Louche. That was for about a year, but being a monthly party over a year you're still not playing that many times. After a while playing very sporadically I played for my friends in Birmingham at a party called Below. Also Mulletover. So most of the time I was getting on the decks initially with only playing out about once a month, still on the equipment I'd bought for home. But I'd pretty well equipped myself there. I meant business, basically.
When did you start producing? In the beginning I was only really buying vinyl as it was before the digital age boomed really. It got to a point I had to slow down on that buying as my new obsession had stretched my budget that I then started playing with mp3s and digital downloads as it was what was more realistic and affordable. Then with the move from vinyl to laptop It was a few years into then that I began seeing if I could produce, learning how on my little white 13" macbook pro. It was only a couple of years ago really that I finished the first couple of tracks and people started responding and I was taken on by an agency, which made it possible to quit my full time job. It was very much a part time thing for a long time.
Who have you produced for recently? I've produced for Visionquest, Leftroom, Crosstown Rebels and a few smaller labels as well. Mainly Visionquest and Leftroom, though I'd love to do something for Damian again. I've got my eye on a few other labels as well as the more I play the more I find my sound evolving. I started of making deep melodic house and it's now moving into a dubbier sound.
In one of your tracks, 'Sensoramic', you use your own vocals. Do you want to do more work with vocals in the future? I'm really keen to build on that but it's really hard to find the time. I'm away so much at the moment. When you want to teach yourself new tricks and learn something new you really need time to dedicate to it. It's a really time consuming thing to not only produce but come up with a full verse-chorus swell and get the vocals right as well. It can be challenging but I'm very keen to build on my vocals. I've had singing lessons so it comes pretty naturally, the bit that I find holds me back a bit is more the lyric writing. It's not a natural process for me yet and I'm sort of having to teach myself how.
You're flying all over at the moment. I heard you nearly missed a recent booking at Wavefront festival due to flight problems. What happened? Oh yeah, I had a nightmare getting there. I was in Mexico City playing a gig on the Friday and was due to go to San Francisco on the Saturday to play with Matt Tolfrey. I was at the airport literally about an hour before it was due to take off and got a text from my U.S. agent saying I don't think your going to be taking off because there's been a crash at SFO. I was told I could go back through the airport to talk about other ways to get there as at this stage it looked like the flight was not happening and obviously I didn't want to miss a gig. I was also conscious I needed to get to San Fran also for my flight the next day to Chicago for Wavefront. I got trapped on the other side of the airport and they wouldn't let me get back through security when it turned out the flight was going to happen and wasn't cancelled. So I got held at security, them telling me I couldn't get back through. After lots of being shouted at by Mexican security I was finally let through. Well after all that the flight had gone. I ended up being in Mexico airport for about 12 hours, finally paying $900 to get on a flight to Chicago for Wavefront. That's been the most hellish travel scenario I've had.
Is the regular risk of visa issues, customs, and relying on plane travel part of the job a hassle, or something you enjoy? I've been pretty lucky considering the volume of flights - that's the only major hassle scenario I've had where it's meant missing a gig and being held in an airport for so long. Lots of twoing and froing and unchecking and checking baggage. Luckily I speak Spanish or it could have been even more hellish. There's often delays but I'd never missed a gig before this. I've been very late and had to change set times with other headliners before but always got to play. With visas and the rest your agency handles that so you don't need to worry about it. I've seen many airports, hotels and the inside of clubs. Often you don't get to see much else unfortunately.
So when you finally got to Wavefront Beach festival, what was it like? I love Chicago. It's amazing actually. Really, really good fun. I got to play back to back for a bit with Matt Tolfrey and the setting was right on the beach. I really love that setting and Chicago, I could easily move there tomorrow. The place has such a good energy and vibe.
So Burning Man is coming up. I remember seeing you there last year at Disco Knights playing after Jamie Jones or Richy Ahmed by memory. Will you be going again this year? Unfortunately no. My boyfriend Gavin and I decided in 2010 that we'll get there every second year. So this year is our off year. Main reason being I have a quite serious eye condition and the sun is just too intense for me to be doing that every year. Also it's a big commitment when not from the States - we're based over in England so physically, financially and time wise to get there is a huge commitment. We'll be in for next year though.
You're here in Australia soon for the new Listen Out party. Yes, I've only been there once before for a club tour but this will be my first 'festival' tour. I've heard it's a new music policy for them and it looks great to be a part of it. Also I have a lot of friends in Melbourne and Sydney that have moved out there in the last few years so I'm looking forward to catching up with them in between and getting to see a bit more of it all, especially Melbourne. Also Port Douglas - I will get there for a couple of nights at the end to see a friend.
Do you have any new mixes coming up? We've been trying to score one off you! I've already agreed to do two coming up. Transition Radio show is this week for Digweed, also another one for an Italian mag that have been asking for a year and a half. I try not to do too many to give them there own air time.
Listen Out 2013 Lineup:
Disclosure (Live)
Azealia Banks
Tnght (Live)
Duke Dumont
Alunageorge
Classixx (Live)
Miguel Campbell
John Talabot (Live)
Just Blaze
Rüfüs
Touch Sensitive
Laura Jones
and many more...
Listen Out 2013 Dates & Venues:
28.09.13 - Centennial Park, Sydney
29.09.13 - Ozone Reserve, Perth
05.10.13 - Observatory Precinct, Royal Botanic Gardens, Melbourne
06.10.13 - Cultural Forecourt, Southbank, Brisbane
Listen to Laura Jones on Pulse Radio