When we get on the phone to Alexander Coe, better known as dance music icon Sasha, he's resting up in a Sydney hotel room, having just jetted over to Australia from a tour of Asia. After 25 years in the DJ game, endless touring around the globe is still the norm for the 45 year-old Welshman. Whilst many of his late '90s, early '00s progressive house contemporaries have become lost in the bustling new generation of electronic artists, Sasha's legacy has endured - a testament to his strive to always push the boundaries of technology and what dance music can be.
Sasha has always maintained a strong following in Australia, and on the eve of four gigs across the country this weekend we catch up with the pioneer to talk DJing at his son's school, EDM in America, new productions and the possibility of another Involver mix CD.
Hey Sasha, where have you just arrived from? I just did a week in China and Thailand and before that I was in Amsterdam for ADE.
What are the crowds like in China? How do they take to the music? They're really into it. I mean EDM is really big over there but I played some club shows and they loved it.
You seem to be endlessly touring but are also a family man now. Is tough being away from home for long periods of time? Yeah it's tough, but it is what it is.
Are your kids into your music? Do you DJ for them at home or do they ever hang in the studio with you while you're making music? [Laughs] No, not yet. They're still too little. They do listen to a lot of music but it's mainly Katy Perry. Actually I did a DJ set at my little boy's school.
Really? That's awesome. Yeah he came home from school one day and his assignment was to write down a piece of music that he likes to listen to with his family, so he wrote down Katy Perry - I think it was 'Firework' he chose as his favourite track. So I called the school and said I could do a DJ set with all the kids' favourite songs. So on the last day of term I went in and set my computer up and did a DJ set for the kids. It was quite hilarious.
Did they dance? Yeah they were going mental.
I bet they were. So you recently played with Danny Howells in Beirut. It must have been a long time since you guys have played together. Yeah I haven't played with him for a while, it was great to see him. That was a great outdoor gig at a place called St. Georges Terrace which is right on the water. Fantastic venue.
You mentioned that EDM is big in China...It's big everywhere!
Yeah that's true, even here in Australia. And obviously where it's going completely nuts is in the USA, which is where you and John Digweed were pushing dance music about a decade ago during the Delta Heavy tour. Does it feel strange to you that it took so long to take hold over there? I think it always had to become more commercial in order for Hollywood and America to get it on a larger scale. When dance music blew up in England you had all these underground records going to number one like 'Higher State Of Consciousness' and Orbital and 'French Kiss'...these crazy acid house records. But that never happened in the States because the market there is so different and the way that the charts work with radio and everything. So it had to become commercial for America to get it. And it certainly did that, didn't it.
Absolutely. Although what seems to be happening there now is house music is taking a hold too, which might become the new EDM. Do you think it's going to get to a point where the younger fans in America start digging a bit deeper? I don't know, I'm not sure that I buy into that to be honest. The underground house and techno scene in America is thriving; there's some great clubs and places like New York are taking off again. There's great events happening every weekend all across America and everyone's busy and happy. I don't think the same people who go out and listen to Calvin Harris and David Guetta are going to want to go to Output and listen to a four hour set of music without vocals in it. I don't know if there is necessarily a crossover. Even though a lot of festivals book both kinds of lineups, I still see them as two completely separate scenes.
I remember listening to big dance acts like The Prodigy when I was a teenager and they were my way into underground dance music. Yeah but The Prodigy are cool. A lot of electronic music that's massive right now is really commercial pop and not a lot of that sound is very cool.
That's true. So the Global Underground mix series made a comeback this year with Solomun after a four year hiatus. Have you had a chance to listen to it? I haven't no.
Would you ever do another mix for the series if you were asked? I think all the cities have been used up and all that is a part of my history now, so no I don't think so. I just think it would feel weird to go back and do that.
Have you ever considered doing another straight-up DJ mix compilation? Or has the 'Involver' series, with it's remix concept, changed things for good for you in that field? It's not enough of a challenge for me anymore really. Every weekend I go out and try to put the perfect mix together, and we release some of those sets online and I think that covers that side of things. So I think just doing a straight up mix CD is a bit of a boring format as far as I'm concerned. I wouldn't be able to help myself from re-editing and remixing and I'd just end up doing another Involver.
Can we expect another 'Involver'? Or will it remain a trilogy? Well the format is great and I really enjoy doing them, and the spacing of them seems to be quite natural. So there's no reason why I shouldn't do another one in the future. But it's a full commitment, it's almost as much work as doing an original album, so it's definitely not something I can knock out every year. Maybe in a couple of years time when I have the right bunch of tunes together and I feel like it's the right time.
At the moment I've got my eye on other things, I'm doing a lot of original music. I've been writing a lot of stuff for the label, some club stuff with some of the other guys on the label, so some really exciting things are in the pipeline. I've been writing a lot of original music too and have been pitching for some film and TV stuff...a lot of interesting soundscape and electronic stuff and some vocal material as well. So I don't really know what I'm working on at the moment, I've got about 40 or 50 demos on the boil but I don't know what it's going to end up being. The club tracks for the label are definitely going to be released over the next six months or so, but the other stuff...I don't really know what it is yet, it's just stuff that's sounding fantastic.
It sounds like you might have an 'Airdrawndagger' follow up in the works there perhaps? I just don't know how relevant albums are anymore to be honest. Isn't it better to just release good music consistently on a regular basis rather than wait ten years between albums? I don't know whether the album format itself is relevant, I'm a bit torn over that.
There is a lot of debate over that, however they do seem to keep coming out. Yeah they do. The Aphex Twin record is fantastic, Thom Yorke's record was great. There seems to be that calibre of people who can still release records. I think it will become obvious when the music comes together - I've got a lot of vocals I'm still waiting to receive from people and we haven't got into the mixing stage yet, they're all still very much simple demos. Maybe it will be a series of EPs or singles, I don't know. I'd hate to say the 'A' word because I'm just not sure.
I reckon you should hook up with Tom [Junkie XL] and Charlie May again, get another studio in Amsterdam and have some fun making another album. [Laughs] I think Tom is a bit busy at the moment with Mad Max and all the films he's doing.
He's killing it in Hollywood at the moment. Yeah he's absolutely smashing it. I was there a few months back and he had the number one and number two films in the Box Office that week.
Wow. So you guys still keep in touch then? Yeah. He's crazy busy, the work ethic that he has, the hours that he puts in and the people he has around him now...he's just an absolute workhorse. I knew he was a hard worker when I was with him in Amsterdam but he's taking it up another level now.
You're back in Australia now playing a few gigs this weekend. You've always had a big following here. I know it might be tough, but can you remember the very first time you played here? I played this massive rave at...I think it was the Hordern Pavilion. It was absolutely huge and it was in the 'Papua New Guinea' days, so it must have been '93 or '94. God, 20 years ago. I know it was my very first trip abroad, even before I went to the States I went to Australia before my DJ career really started to take off.
There's a famous story, or myth, about you playing in Australia many years ago. I wanted to ask you about it to see if you can confirm it. It was at an after-party in Canberra, and apparently after the gig you walked out of the club in a bit of a state, looked up at the sun and yelled, "I'm melting!" [Laughs] I have no recollection of that story! But it's probably true!
There's another one I've heard about you in a ditch somewhere outside DC-10 in Ibiza. That's an old story. They're all lies.
Sasha 2014 Australian Tour Dates
31.10.14 - Studio, Auckland
01.10.14 - Chinese Laundry Garden Party, Sydney (Day)
01.10.14 - The Met, Brisbane (Night)
02.10.14 - The Court, Perth
03.10.14 - Prince Of Wales, Melbourne